LAGRANGE – A new Executive Director has been hired for the LaGrange County Convention and Visitors Bureau.

Lora Gates, President of the LaGrange County Convention & Visitor Bureau has announced that Sonya Nash of Granger, Indiana, has been named as the new Executive Director. She will succeed Phyllis Youga who earlier this year announced plans to retire at the end of 2022.

Nash, a 22 year veteran of the Elkhart County, Indiana Convention & Visitors Bureau, served most recently as the director of group and experiential sales and marketing. She developed experiences to attract visitors to Elkhart County and northern Indiana. Nash also managed the popular Quilt Gardens tour along the Heritage Trail and Epic Art Adventures projects.

Gates says they are very pleased to welcome Sonya to the LaGrange County CVB. She says Nash’s extensive leisure industry background includes more than 30 years of tourism leadership and management experience. Gates says the Board is certain that Nash is the right person to continue the growth and success of the CVB’s efforts and plans to promote LaGrange County as a premier tourist destination in Northeast Indiana.

Prior to her time at Elkhart CVB, Nash worked at the former Amish Acres, Nappanee, and also at the Visit South Bend/Mishawaka Convention & Visitors Bureau in South Bend.

Nash says she prides herself on providing outstanding customer service and sharing compelling stories, that develop exceptional experiences for visitors.

Nash will begin her new role on November 28th.