(DUBLIN, OH) - Wendy's says it plans to close hundreds of underperforming restaurants across the United States in 2026 as the fast-food chain works to reverse declining sales and rebuild its brand.
The company expects to shutter between 5% and 6% of its 5,959 U.S. locations -- roughly 298 to 358 restaurants -- during the first half of the year. An additional 28 locations were closed in the final quarter of 2025.
Wendy's reported that U.S. same-store sales fell 11.3% in the October-through-December quarter compared with the previous year. Interim CEO Ken Cook described 2026 as a "rebuilding year" during a call with investors.
The closures are part of a broader turnaround effort known as Project Fresh, announced in October 2025, aimed at revitalizing the brand, restoring growth and improving profitability.
Company leaders say the chain will shift away from heavy reliance on limited-time promotions and instead focus on consistent value offerings. In January, Wendy's introduced a permanent value platform called Biggie Deals, featuring customizable meals at $4, $6 and $8 price points.
The move comes as fast-food competitors also emphasize affordability to attract customers. Industrywide inflation pressures have pushed chains to compete more aggressively on price.
Wendy's also plans to roll out new menu items this year, including a new chicken sandwich and a bacon cheeseburger, as it seeks to boost traffic and stabilize sales.